By AryAA
Every startup has a starting point—but not all of them begin with a business plan. For Gargi Khurana, Roohted began with a question that refused to go away. While working as a financial advisor in Canada, she found herself observing everyday habits more closely, especially around food. “Why was everyone reaching for junk to feel full?” she recalls. “Was it the stomach, or the emptiness? Either way, the options were clear—delicious meant unhealthy, and healthy meant dry, sad, and forgettable.” It wasn’t just an observation; it was a gap she couldn’t unsee.
A Shift That Changed Everything
Returning to Mumbai brought Gargi closer to an entirely different world—one rooted in wellness and holistic living. Through her father’s naturopathy centre, she found herself surrounded by experts who viewed food not just as fuel, but as a key to overall well-being. “I began to understand the relationship between food, the body, and the mind,” she shares. This understanding didn’t stay theoretical—it became deeply personal. Her habits shifted, her perspective evolved, and eventually, so did her kitchen.
Where Roohted Took Shape
What started as a personal experiment soon turned into something more. Gargi began creating simple, wholesome patties at home—food that was nourishing, convenient, and actually enjoyable to eat. “My lifestyle changed. And then my kitchen did too,” she says. “Friends tried them. Family asked for more. And somewhere between the freezer and the dinner table, Roohted took shape.” It wasn’t about creating something revolutionary—it was about making everyday eating better, without making it complicated.
The Roohted Lineup: Real Ingredients, Real Choices
At the heart of Roohted is its thoughtfully crafted range of protein-rich patties, designed to suit both your taste and your routine. Each variant brings together familiar ingredients in a way that feels both comforting and fresh. The Black Bean & Chickpea patty offers a hearty, earthy flavour packed with plant-based protein and fibre. The Horsegram Lentil variant leans into traditional nutrition with a wholesome, slightly nutty profile. For something lighter yet equally nourishing, the Lima Bean patty combines legumes with vegetables and grains for a balanced bite. And for those who crave a touch of indulgence without compromise, the Truffle Mushroom Parmesan delivers depth, richness, and satisfaction.
Available in two sizes—35g sliders and 70g regular portions—Roohted caters to different appetites and occasions. With packs of 8, 10, and even assorted options, it’s designed to fit seamlessly into real, everyday lives. Simply store them at -18°C, and you have a clean, ready-to-cook meal that lasts up to 30 days.
A Startup That Understands Real Life
Roohted isn’t trying to change how people eat overnight—it’s making it easier to make better choices, consistently. In a world where time is limited and priorities compete, the brand bridges the gap between convenience and consciousness. You can eat it as a patty, tuck it into a roll, or add it to a salad—there are no rules, just flexibility.
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