Bollywood Actor Sidharth Malhotra launches New Era Caps in India exclusively on Jabong

Rahul Taneja, Chief Business Officer, Jabong, said, “The addition of the iconic brand New Era Cap will strengthen Jabong’s existing strong portfolio of sportswear. Bollywood superstar Salman Khan had termed Siddharth Malhotra as a ‘diamond’ in the industry, and I am excited that he is formally launching New Era on Jabong. I am sure that his passion for sports and fitness will truly resonate with our audience and give them a chance to experience the New Era products through Jabong.” 

Paul Gils, Vice President EMEA, New Era Cap, said, ““It has been an incredible experience launching New Era Cap in India. I am confident that our association with Jabong will go a long way. With more than 350 million people between the age of 10 and 24, India has a growing fan base for a variety of sports such as basketball and football who follow top global sporting leagues feverishly. New Era cater to those discerning sports fans who want to get a more intimate experience with their favorite teams and it is pretty evident from this wonderful reception that India is ready to embrace the sports fashion trends that are sweeping the world over.”