Niraj Jawanjal breaks boundaries with his bold concept

There are Fashion weeks galore throughout the year. But hats off to this true-blue Whiz who is all set to revolutionize the scene. Meet Niraj Jawanjal, Founder and Director of IIFW who is also set to be a trendsetter of sorts.

With a wholesome experience and a grounded business plan in place, Niraj has definitely done his homework right. A brief chat with Niraj and he revealed, said “The intimate wear industry is amongst the largest industry’s across the world and has grown tremendously in last few years. However, in India, we still consider talking about lingerie and intimate wears as ‘Taboo”. While we are bringing  a revolution  in the field of fashion through IIFW, we would urge people to open about their choices in this segment and ‘#BooTheTaboo’ in India". 

Speaking about the  thought behind the social media campaign , he further added “Intimate wear and Lingerie fashion is still in its nascent stage in India with communication being limited and constrained. Our social media campaigns #BooTheTaboo and #TheRightCup will be focussed on breaking the mindset barrier and facilitating open conversations around the category.”

To add more to the elegance of IIFW, the 1st edition of India Intimate Fashion Week will be opened by internationally acclaimed designer Mona Shroff and the glam and glitz of the event will be further added by ace designers like Nidhi Munim, Karishma Jumani, Keith Jackson.