Lee launches Body OptixTM Denims for women

Lee BODY OPTIX™ is a joint accomplishment between vision scientists and denim designers. After extensive scientific tests and consumer research, premium LYCRA BEAUTY® fabrics and authentic design details have been incorporated with exquisite craftsmanship. The collection promises to create holistic body shaping specifically for the Indian female body, with an unprecedented 360° total body shaping and fully flattering fit. 

Lee’s passion for denim, together with the constant pursuit of innovation, has produced the finest denim garments. Each piece is testament to the heritage and craftsmanship that has exemplified Lee as one of the world’s pioneering denim brands. BODY OPTIX™ is the result of more than 128 years of experience and expertise in designing the best denim. Lee continues to stay curious and explore all things new, constantly looking at the world from new angles, and never restricting themselves to the possibilities of better and more purposeful denim designs.