Lee Jeans unveils Jacqueline Fernandez as their Brand Ambassador! Lee also launches their latest product innovation – Body OptixTM

Lee Jeans, has always been synonymous with innovation in the world fashion scene over the last 128 years.  As it’s always been, Lee’s history tells a story of constant progress and innovation. Of change. Of standing out over generations. And for the first time in India, the brand has partnered with a celebrity who reflects the same characteristics as that of the brand. In an exclusive media event held at JW Marriot Sahar, Mumbai, Lee Jeans unveiled Jacqueline Fernandez as their brand ambassador! Jacqueline with her optimistic spirit is known to have charted her way into the competitive Bollywood industry, making a mark of her own. An extremely popular personality, especially among the youth as she embodies the energy of today’s generation. This is reflective in her versatile craft and her curious attitude as she explores new mediums and new formats in the entertainment industry. Hence Lee has signed her up to further re-instate the brand’s own personality.