Tata Motors today launched its first product of the year, the new Tata Xenon Yodha, in the
presence of its newly appointed brand ambassador, Akshay Kumar. Setting new
benchmarks in the pick-up segment, the new
Tata Xenon Yodha is suitable
for a wide range of commercial applications – a rugged, comfortable, safe and
stylish work horse, characterised by everyday practicality, high levels of
performance and lowest operating cost.
The Tata Xenon Yodha comes with impressive features that
gives it a competitive edge among other pick-ups. The smart pick-up is
available in multiple variants – 4x2 & 4x4 and in single & double cab
options. Powered by a common rail diesel engine, thenew Tata Xenon Yodha delivers high power and torque, for
varied business requirements, for ease of day-to-day operations.The new Tata
Xenon Yodha is an ideal
solution for diverse commercial usage transporting agri-produce (Fruits &
Vegetable), poultry, fish, milk, a cash van, a service support vehicle at
construction sites. etc.
Announcing
the launch of the new Tata Xenon Yodha, Ravi Pisharody, Executive Director –
Commercial Vehicles, Tata Motors, said “With the introduction of the
new Tata Xenon Yodha, we at Tata Motors have a new range of smart pick-ups,
which offers customers with a winning combination of high profitability and
lowest total cost of ownership. Besides bolstering our presence in the growing
pick-up space, the new Xenon Yodha will also enable us to partner existing
mini-truck customers, aspiring the next phase of growth, to upgrade to a
reliable stylish pick-up – particularly in the post GST regime and on the back
of improved road infrastructure, which will see the hub and spoke model of
distribution, become more and more prominent. The new Xenon Yodha is an ideal work
horse for diverse commercial usage and with this new range, we are confident of
extending our lead in the light commercial vehicle category, complementing the
success and popularity of the Tata Ace range of small commercial vehicles.”
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