Blue will appear in a new light and ‘Denim Drift’ will be available across Dulux’s innovative range of interior and exterior paints

According to Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel South Asia Cluster, “Dulux has been delivering essential colours to consumers in India through its range of innovative and best-in-class interior and exterior paint products. ‘Denim Drift’ will be available via the Dulux range of interior and exterior paints, so that consumers can make it an essential part of their lives in 2017. The Colour of the Year 2017 and the complementing colour palette featuring a spectrum of blues and tones is a truly accessible paint palette that can be easily translated into architecture and interior decorating.” 

“The Colour of the Year 2017, ‘Denim Drift’, is an essential part of our everyday palette,” pointed out Farhan Akhtar, Brand Ambassador, Dulux. “When teamed with rich shades it will bring your walls to life and exude energy. With lighter tones it will bring a cool, calming and airy feel.”