Twinkle Khanna launches HEALTHY ALTERNATIVES’ BY GODREJ NATURE’S BASKET

Godrej Nature's Basket (GNB), India’s pioneering gourmet retail destination for fine foods from across the world, announced the launch of its unique and specially curated wellness range ‘Healthy Alternatives’. Celebrated author, witty columnist and interior designer Mrs Funny Bones aka Twinkle Khanna in the presence of Tanya Dubash, Executive Director and Chief Brand Officer of Godrej Group, and Avani Davda, Managing Director of Godrej Nature’s Basket unveiled the range.



Healthy Alternatives, like the name indicates, comprises a wide selection of nutritious products such as organic grocery, super grains & flours, natural fruit chips, roasted high protein snacks, gluten-free super-grain pastas, Greek yogurt, black & red rice, forest elephant rice, floral honey, free range eggs, tea blends, cows ghee, canola oil, olive oils, seed & seed powders & more! These good-for-you products have been carefully developed from handpicked natural ingredients that help one feel energised and healthy. According to a research undertaken by GNB, the overall growth in the health foods category in the last one year is pegged at 89%. The Food Quotient Report 2016, an annual compilation of trends brought out by GNB, observed that the popularity of superfoods is on an upward curve. The report also highlighted that healthier methods of cooking like steaming, roasting, barbecuing are on the rise. Air frying in particular seems to have caught the fancy of those looking for a healthy meal.

With the world around us becoming increasingly health conscious, the conversation between the three ladies at the launch event centred on making the right choices. “In today’s stressful lifestyle, we all need to make a healthy choice and bring in that balance. We working moms juggle several roles in a day and thankfully people in my family have their ways of staying fit. Lucky for me, I can make that healthy choice and transform my kitchen thanks to Godrej Nature’s Basket. I am an avid shopper at Nature’s Basket and it is my go-to place when it comes to my household grocery. I am so glad that this new range of good-for-you-food has been launched. The Healthy Alternatives range has the widest range of health foods under one roof. I could not have asked for more!” said Twinkle Khanna.