Godrej Launches Good knight Fabric Roll-On

Godrej Consumer Products Ltd. (GCPL) today announced its foray into Out of Home (OOH) personal repellent category under its flagship brand Good knight. The new range has innovative formats that are easy to use and protects against mosquitos outdoors. The highlight of this range is Good knight Fabric Roll-On, India’s first format that just needs 4 dots to be applied on clothes and protects for 8 hours against mosquitoes outdoors. Additionally, the range also includes Good knight Cool Gel and Good knight Patches.


Sunil Kataria, Business Head-India and SAARC, GCPL said, “While there is an alarming rise of vector borne diseases like Dengue and Chikunguniya across the country, there is a lack of awareness that the mosquitoes that spread these diseases, usually bite during the day. Another reason for low adoption for outdoor and personal mosquito repellents has been the lack of innovative products. No product in the market can make it amenable for users to use everyday. Keeping these in mind, we have launched the new Good knight outdoor personal repellent range of products, which are not only easy and safe to use; but also give 8 hours of protection against mosquitos. With this new launch, we are confident creating a new consumer habit of using outdoor repellents everyday.”

He further added “ Good knight believes that parents should encourage their kids to step out of home, as it plays an important role in their development. Hence, this also formed the base of our new campaign slogan – ‘‘Khul ke jiyo ghar ke baahar’, a campaign which encourages gids to play outdoors unrestricted.”

The campaign “Khul ke jiyo ghar ke baahar” was launched with a panel discussion that had celebrity parents, Lara Dutta and Mahesh Bhupathi, Dr. Mukesh Sanklecha - Consultant Pediatrician at Bombay Hospital, and Sunil Kataria. The panelists discussed how imperative it is to safe-guard children from mosquito bites since they are the most vulnerable. The discussion highlighted the criticality and urgent need to leverage schools, educators and parents and kids to develop the good habit of using personal repellents daily, as that is the best way to protect kids outdoors.

Speaking on the occasion, renowned pediatrician Dr. Mukesh Sanklecha said, “The ongoing Dengue and Chikunguniya health scare in the nation has led to parents either cutting down on the child’s outdoor playtime, or constantly trying to prevent them from stepping out of home. What will put the parents mind at ease is a quick, safe and effective solution that can keep their kids protected from mosquitoes outdoors. They need to ensure that mosquitoes and vector-borne diseases do not hinder children’s outdoor time, which is essential for their overall growth and development.”