Disruptive Pricing for Le 2 and Le Max2 together with LeEco's membership Program



Atul Jain announced the disruptive prices for Le 2 and Le Max2.


For Le 2, the 3GB RAM and 32ROM combination Superphone comes at a price of Rs 11,999, including one year membership, which is worth Rs 4,900 if purchased alone.

For Le Max2, the 4GB+32GB model will cost Rs 22,999, and the 6GB+64GB version will be at a price of Rs 29,000 and will include a one-year membership.
LeEco will have its first flash sale for Le Max2 on June 28th, and its first Le 2 flash sale in early July. Registration for both the models will be open on June 20th on Flipkart.

LeEco now has a 24x7 Call Centre where users can reach the company’s customer service personnel via calls, live chats and even on social media. It will support queries in nine languages.

LeEco entered the India market with the launch of its Superphones in early 2016 - the Le 1s and the Le Max. Recently, the company launched its first, “Made for India” Superphone Le 1s Eco. The devices which are exclusively available on Flipkart, have truly disrupted the market with their best in class specifications at democratized pricing.
Tin Mok, VP of Le Holdings and CEO, APAC of LeEco said, “All the announcements we made today are in synergy with our expansion plans in India and are a testimony to our commitment to the Indian market. We are very grateful for the tremendous user responses we have received so far on all our products and services. We remain committed to raising the bar each time and creating newer industry benchmarks with our technological prowess." 


Another milestone in the company’s India journey was marked by its foray into the retail space in the country on 7th June. LeEco has ambitious plans to set-up fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai and Bengaluru along with 500 franchise stores. The company will showcase its entire product and services ecosystem at the stores; ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks.

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