-- Launches the Ultra cute Polaroid Cube with accessories and Stylish ZIP Printers Exclusively on Flipkart --
--- More Funky Products to be launched before the year end ---
Action camera maker Polaroid has forayed into the Indian market with a bang. Riding on its new age products, the iconic Polaroid Cube, the Cube+ and a pocket-friendly Polaroid ZIP printer, the company has placed its bets on the youth.
Globally, the action camera market is set to grow at a CAGR of 23.83% by volume and 16.2 percent by value over the period 2013-2018, reaching 76 million units and a retail value of $3.2 billion. Polaroid seeks to grab the first mover advantage with its cool array of imaging products.
Action could mean many things to many people- It could mean extreme sports, actively watching a game at a stadium, experimenting with a skateboard or a surfboard. However, one thing is common- the urge to record the moment to relive it at leisure. Even though there are several options in the action camera market to fulfill most dreams, the most obvious choice for the adventurous though not suicidal is the iconic Polaroid. While it is synonymous with "instant" the new Polaroid range of Action Cameras with thoughtful accessories, does not fail to impress.
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