PUMA has associated with Mumbai City FC as the official kit sponsors for
two seasons in the ISL
PUMA launched the
much-anticipated new Mumbai City FC home kit for the 2015 ISL season. The kit
was launched on Saturday in Mumbai at Tote on Turf in Mahalakshmi
The club’s trademark blue
received a slick makeover and was revealed at a special launch event. Led by
actor & club co-owner Ranbir Kapoor, team members Sunil Chhetri, Andre
Moritz, Subrata Pal & Nicolas Anelka walked on stage to unveil the new kit.
The shirt features lightweight fabrication with dry cell for moisture
management and a mechanical stretch fabric, to ensure ease of movement along
with ergonomically placed mesh inserts for increased breathability.
With football being a focus
for the brand, PUMA is already associated with the ISL as the official ball and
boot sponsor and are now further strengthening their presence in India's most
popular football league through their association with Mumbai City FC. With
players such as Chettri, Moritz, Pal & Anelka in the team, Mumbai City FC
is all geared up for a successful ISL season.
Talking about the new
association, MD- PUMA India, Mr. Abhishek Ganguly said- “This is a
major partnership for PUMA as Mumbai represents India's largest football
market. This association allows us to connect with our large customer base in
the city where we have a strong retail presence. As a city Mumbai’s DNA aligns
with PUMA’s key characteristics of being brave, youthful and energetic, and
together we hope to make the on-field footballing action with Mumbai an even
more exciting proposition for the audience."
When asked about the
association with PUMA and the new kit design, Ranbir Kapoor said - “This
year is extremely important for us. We are doing our best to ensure this season
is a success, but the club needs all the support it can get. I am thrilled that
Mumbai City FC is partnering with a strong performance brand like PUMA who can
help us achieve our goals for the season."
Mumbai plays
host to a large audience for the sports and fans can grab their own Mumbai City
FC home replica shirt which will be available for purchase at PUMA stores
across Mumbai from October, 2015.
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