The perfect Christmas gifting experience is all about that look of utter delight as HE opens the box or rips open the wrapping to discover a twist on his absolute favourite, wouldn’t you agree?
This
time, we chose to include an alcohol gift for our Christmas gifting series. The
options were many to choose from since Christmas is an occasion to celebrate,
rejoice and of course raise a toast too.
For more
Christmas Gifts ideas, do click HERE
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Since 2009, the Rye whisky category has grown exponentially in mature
alcohol markets. So, the brand is aiming
to catch up with the ongoing trend and offer the discerning Indian whisky
consumers a distinctive choice. Peated malts have long been favoured by a large
section of Indian consumers, and The Cigar Malt aims to target this group of
drinkers.
Rojita Tiwari, Chief Brand Strategist of Consilium Black, says - "Both, Rye Malt and Cigar Malt whiskies, are a first-of-its-kind in the country. Over the years, we have seen demand for well-crafted blended whiskies in India. While there are many options available for consumers, Rye whisky still remains an unexplored segment.”
So, if you are still moving down
the Christmas shopping list but you’ve come to a roadblock: what to give the
epicurean in your life, Consilium Black is an ideal choice to rejoice.
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