SONY TV has tried this stunt
earlier too. There was a tiff created on the music reality show Indian Idol for
one of its seasons. Anu Malik and singer Sonu Nigam had a vitriolic fight in
the media, who had lapped up the split story. The media went berserk for a week
with one of the judges not attending the show for a couple of episodes. Some temporary
replacements were provided.
Post 14 days, silent whispers
were sent out to the electronic channels about a patch-up. SONY TV head NP SINGH,
Anu Malik and Sonu Nigam met at a secluded spot. Channel teams impatiently
waited out for two hours. Post this, the trio emerged with smiles on their
faces. Happy and all sab theek hain interviews were given. In the bargain, the
channel had already lapped up more prime sponsors and the TRPs in the coming
shows hit the rooftops.
With the current drama, there
are talks of roping in Raju Shrivastava to mediate the quarrel. But it will
ultimately be Siddhu who will bell the cats!
It’s quite a shame that the
media doesn’t look through these acts and gives coverage to the show!
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