Arjun Vaidya takes the legacy of Dr.Vaidya’s forward

What seemed like a normal corporate launch event turned out to be an eye-opener of sorts. Here you had a young lad who was bubbling with energy and a vision to take his grandfather's business forward.

Arjun definitely had done all his homework and has perfectly packaged the company's foray and re-entry in a dramatic manner. What really impressed me were his new innovations which are somehow the need of the hour. 

LIVitup – Hangover Shield is the world’s first Ayurvedic hangover pill that doubles up as a long-term liver protector. This nouveau product will be a hit in the Youngistaan market provided it is marketed right and targeted using unusual campaigns.

Herbofit is the ‘multi-vitamin of Ayurveda’ and something that every Indian kid grows up having, Chyawanprash but, in a capsule form. This is definitely something the parents will lap up.

With the current trend of Indian consumers lapping up Patanjali products, Arjun Vaidya is quite clear in his decision to come up with need-based products rather than follow the herd and provide what everyone else is doing.

Here's wishing the young lad a successful journey ahead with the dynamic support of his father and blessings of his grandfather Dr. Natoobhai Vaidya who started the Dr. Vaidya chain.